Brintons worked alongside Hamburg-based interior design studio JOI-Design on the renovation, which was strongly influenced by the hotel's close proximity to Hannover's business centre.

“The surrounding industry fairs played a central role in the original design inspirations of the hotel," explains Heinrich Bohn, Senior Designer & Associate at JOI-Design. "With technical innovations evolving and no longer being an isolated field, technology is now merging more than ever with nature and the ideas that surround sustainability – IT and biology will continue merging in the future”

Informed by these themes of technology and nature, Brintons has created bespoke axminster designs for the hotel, as well as selecting a range of existing designs from its collection. The chosen carpets are woven axminster designs with 80% wool 20% nylon pile blend – 7 row for the guestrooms, 8 row for the corridors, and a higher-pile 9 row quality for the meeting rooms. A striking 9 row design, for high traffic areas, was chosen for the bar.

H4 Hannover Messe Hotel’s renovation used designs from the following Brintons collections: The Deep Grid collection by Studio Zuzunaga, throughout the corridors; Brintons Inspirations collection in the guest bedrooms; Brintons Cavan Plaid from the Abbeyglen collection features in the Irish Bar; Timorous Beasties Collection by Brintons, Gold Atholl Gardens design in the meeting rooms; Brinton custom designs in the restaurant areas of the hotel.

“Our selection of Brintons premium axminster carpet for H4 Hotel, Hannover Messe gives excellent performance, unbeatable appearance and retention for many years, whilst importantly giving guests the pleasant, luxurious feel of wool-rich pile under foot," comments Nick Oakley, Brintons sales manager for Germany, Switzerland and Austria.

"Axminster also has excellent sound absorption qualities, ensuring a quieter, more relaxing ambient stay for guests.”

Brintons have been commissioned to re-design the hotel’s ballroom later this year.