DLAppTap will make its debut at London’s Independent Hotel Show on 16-17 October 2018 is .
This innovative iPhone and iPad app allows hotels to easily sell their products to guests in their properties without the need for in-house retail operations. With DLAppTap, hotels can capitalise on new revenue streams, achieve ROI from refurbishments and improve and provide higher levels of guest-centric services.
This new hospitality-focused tool is an extension of the soon-to-be-launched DesignLife App, which was developed to showcase residential products. The iOS app becomes a platform for individual hospitality venues thanks to encoded Near-field Communication (NFC) labels, which are discreetly attached to items available for purchase.
After downloading DLAppTap, guests can view the specifications, measurements, costs, lead times, shipping and payment options for any labelled item they “tap” with their mobile devices. Purchases can even be added to their guestroom bills. Orders are automatically sent to manufacturers, with the hotel receiving 25% commission.
“Hotels are the shopping centres of the future,” says Jane Moriarty, founder of DesignLife Associates, Ltd. and marketing director of DLAppTap, “and this technology is set to revolutionise the retail aspect of hospitality.”
Visitors to the Independent Hotel Show can test the app for themselves at the Hotel Room of the Future exhibit conceived by Two’s Company Interior Design. To demonstrate that the labels will not distract from aesthetics, nearly every item in the concept stand will be discreetly tagged with nano-thin, film-like NFC stickers that store data and draw energy from mobile devices.
Pieces to be encoded include the Nexus Armchair and two-seater sofa from Knightsbridge Furniture, with JAB Anstoetz’s Hideaway textile collection used for upholstery, curtains and accessories. Various items are crafted by Splinter Works, MRF Design and Langstaff-Ellis, the company building the room’s wardrobes.
Minibar facilities are from A3 Solutions, and lighting from Heathfield & Co. Accessories from Cocoon Interiors and Buwier will be tagged, and even toiletries and bed linens from The Fine Cotton Co. These can all be scanned by visitors wishing to test the technology on their own devices.