Alternative Flooring’s new Boutique carpet collection for luxury hotels, retail and commercial spaces, is designed in collaboration with famous fabric house, Zoffany. The designs are opulent in colour with patterns that capture elegance and prestige.

Boutique brings five-star luxury carpets to hospitality interiors. The designs are Dunand, Seizo, Clio, Serpentine and Crackle, in a total of 16 colourways that take inspiration from Zoffany’s collections.

‘The Muse’ epitomises the decadent spirit of the 1920s and combines modernist style with fine craftsmanship. The ‘Alchemy of Colour’ is a palette of natural dyes, based on jewel-like shades from the Zoffany archive.  

“This is the beginning of our exciting collaboration with the luxury fabric house Zoffany,” says Lorna Haigh, creative and marketing director. “For the first time, their inspirational design stories are translated into a different cloth, wall to wall carpet. This allows the interior designer to play with scale and texture using these design concepts in the luxury boutique and commercial markets.”

Peter Gomez, Head of the Zoffany studio adds: “we are delighted to be working with Alternative Flooring, who have interpreted five of our signature designs beautifully into carpets. With our Alchemy of Colour palette singing out through them, they will complement our fabrics, wallpapers and paints wonderfully.”

Boutique is available in 4m widths with a minimum order of 25m2. The construction is Chromojet printed tufted Saxony Cut Pile and the composition is Polyamide 6.6 Nylon. Two weights are 853 and 1028 gr/m2 and wear grading is Class 33 Heavy Contract.

Alternative Flooring is British brand that has been bringing award-winning designs to floors for over 20 years. Boutique is the first collaborative work with Zoffany, with exploration in runners and British Axminster designs to follow.