According to architects and designers Marco Verrando and Francesca Rossottil, the idea behind the Contesto Alimentare project was to convey the feel of a traditional, old-fashioned eatery using contemporary design.
The central focus of the space is a large cupboard placed opposite the entrance. Made of white lacquered and natural matt medium-density wood, this object is both a functional element – it accommodates a wardrobe, shelves, seating and counter space – and the only decorative piece in the room.
It was designed around the idea of open and closed drawers and as such contextualises the rest of the space including the large crossbeam that extends right up to the exterior. The purposefully oversize and plump sofa adds that cosy and welcoming touch for the guests.
The corporate identity project related to this design points out the evolution of the classic italian trattoria. In a minimalist style, the brand recalls the gates of the old taverns, while the lettering has a modern style typical of signage from the last century. Brown is the main colour of this graphic project having been used also for the architectural design details such as the wood, sofas and the walls.