High-quality jewellery brand, Pandora, has opened its flagship UK store, and the largest global store of its 900 worldwide sites, on London’s Oxford Street.

The store was designed by Grapes Design – a London-based consultancy which has worked with luxury brands such as The Dorchester and The Hilton worldwide.

Featuring a striking sculptured ceiling, and a 10m hand-finished, polished aluminium bar, the store’s interior could be described as fresh, yet Scandinavian in style.

The first floor provides the ideal space for hosting VIP events, press gatherings or celebrity appointments – a crucial element of the brief given the brand’s cult-favourite ‘affordable luxury’ designs.

This bar and entertainment space certainly proved popular on the launch night, with celebrities such as Donna Air, Kelly Brook, Jade Parfitt and Portia Freeman in attendance.

“London is the fashion capital of the world, and our flagship store on Oxford Street will amplify our position in the market as a leading jewellery brand,” says Peter Andersen, president of Pandora Western Europe.

“Grapes Design encapsulated the essence of the ‘Pandora’ in this beautiful store.”