Fast food eaterie, Bel-Air, has recently opened up on Paul Street in Shoreditch. After a lifetime chasing sun and surf in Australia, Mexico, Costa Rica, the Caribbean and a recent stint in LA, founder and entrepreneur, Andrew Bredon wanted Bel-Air to brighten London’s fast food scene, bringing with it something of the healthy LA lifestyle.
Andrew has always a had a love of architecture and design, and so worked closely with new design agency, Fettle, to create a bright and uplifting feel for the eaterie.
Reminiscent of the many iconic Beverly Hills hotels, a sunny yellow and white striped awning extends over its facade, while inside natural light floods through the huge windowed frontage.
A long carrera marble counter, made up of three slabs from Marchetti stone and overhung with diamond shaped copper lights by Netherlands design studio, JSPR, acts as a luxurious canvas for bowls of signature salads during lunch hours, or row upon row of beautiful open-faced breakfast sandwiches.
The counter was made by kitchen designer, CCE, and has a purpose-built undercounter fridge and cooling unit for the drinks well, and shelves for storage and power points.
White, wooden reclaimed timber lines the walls, along with a wallpaper by illustrator and designer, Joe Stone, which is inspired by Andrew’s memories of living in LA. The floor is formed from vintage oak, sourced from Broadleaf Timber.
“LA is one of the coolest places on the planet – a fantastic melting pot of cultures and a wonderful city of contrasts – mid-century modern architecture, vast concrete jungles, palm-lined streets, the sea, celebrity and ridiculous luxury, sit comfortably with ground-breaking food trucks and farmers’ markets filled with wonderful produce,” says Andrew. “California has got it so right – well-sourced beautiful ingredients, bold flavours, all fused with that ever-present sunshine.”
Technology will also come into play with a brand new take-away app using iBeacon technology. The app will allow customers to order breakfast or lunch directly from their smart phone. Avoiding the queue, their orders will be available for swift collection from the Bel-Air concierge where the iBeacon technology will automatically recognise them as they arrive.