Authentic Taiwanese tea brand,T4, has just opened a cafe in the Westfield Stratford. With cafes all over Taiwan and in the US, this is the first UK branch for the brand, and Design Clarity were selected to bring the space to life.
A bright turquoise fascia illuminates the ‘T4’ brand name with graphic patterns and tea leaf imagery creating drama throughout the clean modern white interiors. This fascia brings new life to the Ground Floor of Westfield just outside the food hall.
Design Clarity embraced all elements of the retail design process, as well as the aesthetics and the experiential representation of the brand. Throughout the design process, the team was conscious of T4’s existing branding but wanted to push the design format further to create a huge buzz at the Westfield. When a brand has a strong presence in other countries it’s important to carry this through and Design Clarity have made a concerted effort to implement the brand carefully whilst making it relevant to a UK market.
“We have a great team at Design Clarity who have handled our challenging project superbly," says Luis, UK Franchising Director. "Design Clarity interpreted our brand and goals for the café expertly and have successfully created a very powerful visual design that is instantly liked and recognisable by customers.”