JSJ Design has successfully created a glamourous new look to one of London’s top boutique properties using traditional, rich tones offset with vibrant colour accents.
11 Cadogan Gardens reveals its glamorous new look, designed by hospitality interiors specialists JSJ Design. The boutique five-star hotel in Chelsea has undergone extensive renovation over the last 12 months, including updates to the reception, drawing room and bar areas, as well as each of its 56 guest rooms and suites.
With its rich heritage dating back to the late 19th century, designers Jeremy Scarlett and Jason Tan of JSJ Design were required to modernise the hotel interior, while retaining the unique character and English eccentricity the hotel is known for.
Jason Tan comments: “Each room has its own distinctive charm and character, which made designing the interiors at 11 Cadogan Gardens a truly unique and rewarding experience.
“In order to realise the final concept, it was necessary to have a dialogue with each space and explore every architectural detail. Our main objective was to ensure our design scheme complimented the hotel’s classic Victorian façade, as well as preserving the hotel’s distinctly eclectic décor.”
Furnishings mix classic and minimalist; ornate dark wood fittings and woven houndstooth fabrics are paired with bold metallic finishes and clean modern lines. Within the refurbished suites, British lighting brand, Astro, has supplied its stylish Azumi readers and Tate wall lamp.
Throws made from Sekers' Melford Wools collection of contract fabrics have been used within the guest rooms. Woven in Scotland from an intimate blend of Merino wool and nylon, the fabric collection has a high abrasion performance of 50,000 rubs, and is inherently fire retardant.
Classically designed furniture has been updated with bold contemporary finishes, such as the traditional chesterfield-style corner chairs in the drawing room, which have been upholstered in glossy purple leather.
Subtle hints to the history of the estate on which the hotel was built and named after are also featured throughout the interior. Botanical print wallpapers, accessories and fabrics can be found in several rooms, including the public area that is carpeted with an eye-catching pattern of branches and leaves.
The overall result is a quintessentially English interior, with a sophisticated contemporary twist.