Providing a quality customer experience and a good night’s sleep is key to attracting and retaining guests, but with so many hotels in the UK available – an estimated 123,000 hotel beds in London alone – competition is fierce. Chris Ward, marketing director at Hypnos, shares his advice on how to stay one step ahead of the competition.

Creating the right atmosphere and ambiance are important factors in producing the best possible experience for your guests, but regardless of whether your visitor is on a business or a leisure break, a comfortable and relaxing bed is what they look forward to most at the end of their day. Add sumptuous crisp bed linen, and the relaxation and comfort experience is increased further still. 

Get your choice of bed wrong and it could result in some very unhappy customers, leaving negative reviews, so it’s crucial hoteliers select beds that will meet customer expectations.

It is well documented that a good night’s sleep can leave you feeling refreshed, looking younger and increase productivity at work, so a good bed should always be a key consideration for any hotelier.

“A good bed should always be a key consideration for any hotelier”

With so many styles and comfort levels to choose from it’s important hotel owners establish what’s right for their customer. Firstly they should begin by analysing how the space is going to be used – will it be a single, twin, double or family room? Are you trying to make a bold, contemporary statement or create a more romantic look? Each room has its own considerations and you need to devise varying solutions to match.

Take a family bedroom. Three beds in one room can make the space look cluttered and not always conducive to a relaxing environment, especially if you find that half the week the rooms tends to be occupied by single business people, so why not consider a double bed accompanied with a sofa bed? Sofa beds are also a useful way to convert a double room into a family room, increasing occupancy and revenue. They transform in an instant and provide attractive, practical seating – make the right choice and they can also act as a stylish, focal point for the room.

Hypnos’ range of sofa beds has been designed specifically for the requirements of the hotel market. With a variety of designs and deluxe finishes, hoteliers can co-ordinate the sofa bed with their interior design.

“Get your choice of bed wrong and it could result in some very unhappy customers”

Zip and link beds are also becoming increasingly popular for double rooms as they provide the versatility to create two single or one large double bed. Add to this a beautifully-upholstered headboard and you will create a true bedroom centrepiece and design statement.

Of course a bed must be more than just aesthetically pleasing – the right mattress is essential. Hypnos specialises in pocket-sprung mattresses which are designed to actively minimise pressure points on the body, helping to increase blood circulation and alleviate tension. The independent movement of each individual pocket spring also means that the mattress will mould itself to your body, leading to a natural alignment of your spine.

By analysing what a hotel room is going to be used for, hoteliers can get the most out of their space and create a stylish, comfortable sleeping solution which can be adapted to each individual customer’s needs.

About Hypnos
A Royal Warrant holder, Hypnos is a British family-run maker of handcrafted, luxury beds with over 100 years of experience. The company has supplied its products to prominent hotels in the UK and internationally, including Corinthia Hotel, London; InterContinental London – Park Lane; Paris Marriott Champs-Elysees; Cordée des Alpes, Verbier; and JW Marriott Hotel, Dubai.