Leading Georgian hospitality group, ROOMS, a member of Design Hotels, has announced the official opening of ROOMS Batumi, the fourth hotel in the group’s growing property portfolio. Located in the historic quarter of the Black Sea coastal city, designated as one of UNESCO’s Creative Cities, ROOMS Batumi follows three innovative properties opened by ROOMS since its conception in 2014, including in Tbilisi (the capital of Georgia), Kazbegi (an Alpine mountainous region two-hours from Tbilisi) and Bakuriani (one of the top ski and adventure travel destinations in Georgia).
Temur Ugulava, the group’s founder, together with the in-house design team Collective Development, and interior design firm Rooms Studio, designed and manifested this new hotel to life. This addition to the ROOMS portfolio reflects the unique character of Batumi, where tradition and innovation come together seamlessly in a serene seaside destination. Boasting 120 rooms and suites, a rooftop pool, a restaurant, a diner, and meeting spaces, ROOMS Batumi aims to offer guests an elevated experience and is geared towards leisure and business travellers, as well as families with a keen taste for design.
With the aim to become a distinguished social and cultural spot in the city, ROOMS Batumi combines Japanese, European, and Californian influences to create a modern and refreshing seaside experience, adding a unique touch to the city’s vibrant culture.
Embracing the myriad flavours of the region at the crossroads for Europe and Asia, ROOMS Batumi offers an exceptional dining experience that is rooted in a farm-to-table philosophy. The hotel’s “Rubber Duck” diner blends Georgian gastronomy with flavours and cuisines from around the world, resulting in innovative comfort foods and health-driven options, all of which are anchored around locally sourced, seasonal ingredients. The hotel’s Lobby Bar offers drinks and snacks, including signature handcrafted cocktails. In 2024, ROOMS Batumi will also open “The Kitchen”; a more upscale rooftop eatery and bar, inspired by the namesake restaurant in ROOMS Tbilisi.
Each of the hotel’s 120 rooms and suites are fashioned with timeless design schemes, including wood-covered walls and ceilings that are complimented with charming round beds that capture the essence of pleasure and leisure in Batumi. The hotel’s design is dressed in a muted colour palette of Earthy and neutral tones, that allow for a visual focus on the lush, coastal surroundings. With the use of natural materials and an ambiance, Rooms Batumi manifests an aesthetic that aims to elevate the design language of Batumi.
Valeri Chekheria, CEO of ROOMS, said: “Every ROOMS hotel is unique, designed to fit in with its surroundings and the local culture. ROOMS Batumi is a next level for ROOMS, where different styles and influences come together to give the historic seaside city a fresh and vibrant feel.”
Conveniently positioned with a front-facing view of the bustling Batumi seaport and a rear view of the historic old city, ROOMS Batumi is more than a place to stay; it creates a network, a lifestyle, and ecosystem that welcomes all guests. The hotel features a spacious rooftop offering breath-taking 360-degree panoramic views of the seaside and Old Batumi, which was established in the 15th century.
