The Hoxton, Florence has opened its doors, marking the brand’s second hotel in Italy, following the launch of The Hoxton, Rome in 2021. Set in the heart of the historic centre and bringing a new energy to the city, its 161 rooms are split across two buildings: a 16th century late-Renaissance palazzo with its original facade and impressive vaulted arcade, and a 1980s Andrea Branzi-designed building, that serves as a modernist juxtaposition, with its timber slatted facade and minimal, linear architecture.
The hotel features: Alassio – a coastal-inspired Italian restaurant, Enoteca Violetta – a vibrant, laidback wine bar, a sprawling courtyard, dedicated event spaces and a brand-new room category – House – a self-contained 3-bedroom apartment with its own private entrance and living space, perfect for families and groups of friends.
A stone’s throw from galleries, boutiques and bakeries and moments away from iconic landmarks such as the Duomo, Uffizi Gallery, and the Fortezza da Basso, The Hoxton’s new Florentine home is in prime location for locals and visitors to discover the best of the city.
DESIGN
The award-winning AIME Studios, responsible for the design and interiors, have carefully transformed the hotel, from a former 16th-century palatial residence, which was originally built during Florence’s late Renaissance era for the esteemed Ricasoli family. Preserving its rich history, the building features iconic Renaissance elements, such as an outdoor arcade encircling the courtyard, lime-washed walls, and original frescoes dating back to 1611. The contrasting buildings celebrate historical grandeur and the evolution of Florentine glamour, with a striking mix of vibrant colours, bold patterns, and opulent finishes. Spaces are adorned with bespoke designs and expertly curated vintage pieces, championing unique Italian craftsmanship layered with home comforts.
ROOMS
The hotel’s bedrooms are split across the two buildings with unique design schemes to reflect each and are connected by a lush, landscaped courtyard complete with a showstopping fountain, which also serves as an outdoor dining area.
In the main building, the bedrooms bring to life a modern reinterpretation of the Renaissance movement, with references to the geometries and motifs of classical Florentine architecture, whilst introducing mid-century Italian influences. Embracing the buildings’ original structure, some rooms boast views of the iconic Duomo whilst some have large terraces with sumptuous outdoor bathtubs and others are dual level with a spacious lounge and spiral staircase. The colour palette is inspired by the tricolour marbles of the Duomo and the headboard was inspired by the facade of the Santo Spirito church. Striking flamestitch motifs can be found on the curtain edges and corridor carpets, with a nod to the Medici family, who influenced its creation.
The Branzi building, constructed in the 1980s, was designed by Florentine architect & designer Andrea Branzi, founder of Archizoom, who later went on to form part of the postmodernist Memphis Group. This building is a beautiful contrast to its historic neighbour, drawing on inspiration from the Archizoom design narratives, the rooms are a celebration of bold, bright colours, clashing prints and exotic materials with standout pieces including asymmetrical colour blocked wardrobes and monochrome striped table lamps.
HOUSE
The hotel introduces a brand new “House” category – the first of its kind for The Hoxton – a self-contained 3-bedroom, 4-bathroom apartment with its own state-of-the-art kitchen, dining area, homey lounge, outdoor terrace and complete with a private entrance. Ideal for families and groups seeking an extra special home-away-from-home, with exclusive perks including welcome treats from the best local suppliers and a dedicated House Manager, available via Whatsapp, to remove any travel stress and help arrange everything you need during your stay, from dinner cooked by a private chef to tickets to an exhibition, along with all the usual Hox comforts and personalised Tiny Hox amenities.
ALASSIO
Alassio will specialise in Mediterranean plates and classic comfort-food dishes that evoke nostalgia, inspired by the coastal food of the Italian riviera, with a hint of Ligurian influence. With a summer mindset, Alassio is all about long lazy lunches and dinners with friends, all washed down with vibrant and fruity cocktails.
The menu features slow breakfast options like Necci Chestnut Pancakes and Avocado Schiacciata, to larger plates like Girella Ravioli with red mullet and Focaccia Alassio with grilled zucchini and tuna tartare. In the evening, sharable dishes like Pork Tomahawk and The Alassio Platter showcase seafood delicacies. For dessert, the showstopper Tiramisu is a must-try. The bar serves a range of drinks from barista-made coffees and fresh juices to colourful cocktails like the Capperi Martini and the Mediterranean Negroni.
The interiors are a nod to the beachside town of Alassio, with vaulted ceilings, Italian artwork, vintage posters, Murano chandeliers, and mixed marbles. Guests can enjoy the open kitchen and cosy spaces, including a 50-cover cobbled courtyard perfect for sunny outdoor dining.
ENOTECA VIOLETTA
Enoteca Violetta is a laidback, neighbourhood wine bar offering a diverse wine list that features both local and international selections. Highlights include Champagne Larmandier Bernier, Pascal Cotat’s Sancerre, and Australian Yarra Yering Pinot Noir, alongside natural wines like Solouva’s Franciacorta Brut and Emidio Pepe’s Trebbiano D’Abruzzo. The bar also serves Italian snacks, including Panisse Frites, Rice Suppli Marinara, and Crispy Potato Mille Feuille, as well as a selection of local and European cheeses and cured meats. Aperitivo Hour starts at 5pm, with a selection of sumptuous snacks to complement drinks.
The interior boasts a stunning six-meter bar, original artwork, and floor-to-ceiling wine cupboards, creating a cosy, atmospheric setting. Nestled beneath Enoteca Violetta is a hidden gem – La Riserva – an exclusive tavern in the basement for private dining, tastings and masterclasses.
