La Pastisseria Barcelona, run by the artisan couple Josep Maria Rodríguez Guerola, who was World Pastry Champion 2011, and Ana Jarquín, Revelation Pastry Chef in 2019, has begun a new chapter with the complete renovation of their destination venue on Barcelona’s Aragón street. The re-design has now transformed the shop into a bright and luminous space which makes the most of high quality materials such as HIMACS to highlight the eye-catching array of delicious pastries and stimulate a vivid awakening of the senses.
The renovation by Eduard Ribes and his team at DIEDRIC DESIGN is an ode to elegant minimalism. Inspired by the most exclusive bakeries in Paris, it integrates elements of prestige, sophistication and modernity, taking the customer experience to the next level.
The visual continuity between the exterior and the interior of the bakery, achieved through the cohesive use of materials and colours such as HIMACS in Snow Concrete, invites the visitor to enter a universe of flavours.
“We wanted to create a space that would make an impact at first glance with its minimalism; and we are thrilled with the successful result. The idea is that once inside people focus their attention on the vibrant colours of the products and feel comfortable with the warmth of the place”, says project manager Eduard Ribes.
Transforming the bakery in just five weeks was a considerable challenge. Moving from a dark space to a glowing and welcoming environment required precision, creativity and teamwork. The new design combines a palette of light, neutral tones with simple, rounded lines that connect with Barcelona’s Mediterranean luminosity and contemporary architectural tradition.
A space designed to enhance its essence: the product itself
One of the main goals of the project was to highlight the pastry-making excellence of the artisan owners, which has been recognised with multiple prestigious awards, positioning La Pastisseria as a benchmark for quality, innovation and creativity.
The authentic and intricate pastries and cakes now become the stars of the show, as if jewels displayed in luxurious showcases. This effect is achieved with a discreet chromatic background that elevates each product to the level of a culinary gem. Classics such as the “Rosa de Sant Jordi”, the “Mojito”, the “Cherry” and other signature delicacies appreciated by discerning palates stand out against a pristine backdrop of hygienic HIMACS. In addition, the thermoforming capability of the solid surface material made it possible to design a service counter with soft, ergonomic curves, which allows for a harmonious, organic effect and makes the exquisite products of Rodríguez Guerola and Jarquín seem even more inviting.
This impressive renovation, together with refreshed lighting and the visibility of the display cases from the street, makes La Pastisseria irresistibly attractive to passers-by, who can’t help but stop and admire the mouthwatering pastries on show.
Materials allowing for impeccable hygiene and design
The materials chosen for the project not only comply with strict sanitary regulations in terms of food handling but also allow for easy cleaning – essential in a high traffic, public-facing environment.
The robust versatility of HIMACS has been employed to beautiful effect in aesthetically connecting the exterior and the interior of the establishment, where it has been applied to both the façade and the service counters, the cash register desk, the display shelves behind the counter and the tops of the tasting tables. Each installation was meticulously fabricated by Articryl, a renowned specialist in solid surface materials in Spain and a member of the Quality Club network of HIMACS-approved workshops.
The choice of HIMACS Solid Surface for this project was clear when considering the need for a material that can combine aesthetic impact with functional cleanliness, while also being resistant and durable, including for outdoor applications. The flawless finish of HIMACS, with no visible joints, adds to the sense of sleek perfection, offsetting the wares of these masterful artisans to stunning effect.
“For us, it was essential that the new shop reflected the values of our brand: care and respect for signature patisserie. The wow effect achieved with the new image not only is a dream come true, but it also creates an experience that magnifies our dedication and love for the art of making pastries”, explains Josep Maria Rodríguez Guerola, World Pastry Champion and co-owner of La Pastisseria.
The result is an ideal balance between warmth and elegance creating a pleasant and relaxed ambience in which customers can indulge in a sweet treat, an aromatic cup of coffee, a glass of bubbly or a melt-in-the-mouth, freshly-baked croissant… the temptations at La Pastisseria Barcelona are endless.
