Wavemaker Hospitality has appointed Amie Reece as Sales, Marketing and Promotions Executive, as the company strengthens its UK trade engagement.
Reece will work closely with Carl Harris and Damian Parkes, Sales, Marketing and Promotions Managers, to support the group’s trade relationships across the UK and implement promotional activity aligned with Wavemaker’s growth in the travel sector.
The company, which operates a collection of over 50 hotels across Greece and Cyprus, recently consolidated its portfolio under the umbrella brand, Wavemaker Hospitality, incorporating sub-brands Atlantica Hotels & Resorts and Aphrodite Hills Resort. The expansion into the luxury sector is led by Mare Resorts, which consists of two rebranded properties in Cyprus, and the launch of a new brand, Amoh Rhodes, a Luxury Collection Resort, opening in 2026.
Bringing over 17 years of industry experience, Reece joins from Karisma Hotels & Resorts, where she held the role of Trade Sales Executive. She was responsible for key UK accounts and trade show representation, driving sales across a broad portfolio of resorts. Her background also includes more than a decade at TUI, where she managed one of the brand’s busiest retail stores and led large-scale consumer events.
“I’m thrilled to be joining Wavemaker Hospitality at such an exciting time for the business,” said Reece. “The opportunity to support the launch of Amoh Rhodes and Mare Resorts—two standout luxury brands—alongside such a passionate team is incredibly exciting. I look forward to deepening our relationships with the UK trade and driving awareness across the market.”
Wavemaker’s move into the luxury sector with the Amoh and Mare brands signals a major step in its evolution. Reece’s appointment forms part of a wider strategy to build strong, collaborative relationships with the UK trade as the company targets discerning travellers with authentic, design-led experiences.
