Interior and branding studio, NoChintz, has completed two commercial projects in Manchester on behalf of Sparklestreet, which owns Manchester’s Teacup Kitchen and Proper Tea at Manchester Cathedral.
NoChintz ID – the studio’s branding and graphics division, completed the brand refresh of Teacup Kitchen. The team developed new window graphics, which use silhouetted cutlery, and created new menus and other literature within the eatery.
NoChintz ID also teamed up with the NoChintz interiors team to work on Proper Tea at Manchester Cathedral. The tea rooms is owned by Sparklestreet and TV personality Yvette Fielding, who tasked the team with creating a contemporary space that accommodated the prevalent surrounds of Manchester Cathedral and its visitors centre.
Yvette Fielding from Proper Tea says: “I have been dreaming about having my own tea rooms since I was a young girl, and NoChintz has done a fantastic job in realising my vision and that of the entire Proper Tea team.”
Yvette’s business partner, Manchester-based entrepreneur, Gary McClarnan, adds: “This is the perfect environment and exactly what we had envisaged – we are getting great customer feedback already.”
As well as creating the overarching Proper Tea brand, the graphics team designed the bespoke loose-leaf tea labels and paper packs. The interiors team developed the light and airy interiors, collaborating with furniture maker and designer Peter Masters – who had previously worked on the original concept for Teacup Kitchen.
The initial designs saw the creation of tables and chairs featuring distinct patterns made up from individually-drawn configurations of antique teacup handles and doors. Bespoke cabinetry, an innovative tea service area and black-and-white flooring add focal points to the space. NoChintz also designed an apothecary-style counter area on which a multitude of loose-leaf teas are displayed.
NoChintz creative director, Natalie Gray, says: “These were great projects to work on, and another fantastic addition to our portfolio of work in the leisure sector.”
NoChintz was established in 2007 and has since grown into a flourishing interiors and branding studio. The company recently announced an increase in turnover to £1.55m over the past year.
