Meliá Hotels International has signed an agreement to manage three new hotels under the Meliá Hotels & Resorts brand, to be developed in the tourist destination of Saidia Med, Morocco – including a beach hotel, club hotel and luxury serviced apartments. Meliá Hotels International has joined forces with SDS, a partnership between the major Moroccan group CDG and the Moroccan Tourism Development Fund.
Anasshouir Alami, chairman of SDS, explains: “Meliá has been chosen to operate the new luxury hotels due to its leadership and international experience in leisure travel, which will be key to the development and success of Saidia Med, and also its ability to diversify products to improve the segmentation and attractiveness of the destination.”
Meliá joins other international hotel brands signed up to the scheme, and will add 736 new rooms to the destination portfolio
The project consists of three distinct hotels, all sharing the same Meliá brand attributes and standards of excellence, and all in the five-star category:
- A 396-room beach hotel, which will feature a spa, convention centre, four restaurants and three bars and a beach club. It is estimated that the hotel will require an investment of 440 million dirhams (¬39m), and will open in 2016.
- A 150-room club hotel overlooking a golf course, which is set to open in 2016 following an investment estimated at 200 million dirhams (¬18m).
- Luxury holiday apartments alongside the beach hotel with 190 fully-equipped rooms. This is set to require an investment of 300 million dirhams (¬27m) and is due to open in 2017.
Vice chairman and CEO of Meliá Hotels International, Gabriel Escarrer, says: “Along with growing leisure travel, we are also seeing a growing demand for superior quality, and travellers seeking the exclusive and unique experience that our Meliá brand offers guests, thanks to its unique attributes and service culture. Almost 60 years of experience and the leadership of Meliá in the leisure hotel business offer the firmest guarantees for the development of this spectacular destination.”
The three Meliá hotels are the company’s first in Morocco.
