One of Europe’s leading hotel software solution providers, Guestline, has furthered its success in the apart hotel and serviced apartments market with the announcement of its latest client, Marlin Apartments.
Marlin is a large independent operator of serviced apartments in London, and has over 700 premium apartments in the capital. As it expands, Marlin is faced with the challenge of implementing controls effectively, and supporting each individual building whilst gathering management information centrally. Controls such as opening and closing channels, automatically managing rate strategies, implementing promotions, and ensuring a smooth customer experience – with proper procedures for invoicing, servicing rooms and easy online booking and payment – were functionalities that Marlin required, all in a certified, PCI compliant fashion.
Having looked around the market, Marlin asked Guestline to provide a completely integrated software solution. Guestline has designed a solution specifically for the serviced apartment industry, covering all aspects of the market, and has worked alongside Marin to further the development of its product in order to cover every aspect and required function of this developing market.
The anticipated benefits to Marlin of using this market-leading apartment solution will be a substantial increase in efficiency. This efficiency will be seen in increased revenue, lower commissions with increased direct channels, better revenue management and cost reduction by reducing the amount of manual work that is currently done by the team. This will enable more time to be spent on strategic planning, rather than reactive work that is carried out on a day-to-day basis.
“We are delighted to be working in partnership with Guestline,” says Susan Cully, MD of Marlin Apartments. “Their technologies meet with our business aims, and enable us to drive efficiency and revenue through our business, allowing us to work more effectively while managing all operations from one central location, any time, anywhere.”
