Burger and sandwich grill, Kua ‘Aina, approached DesignLSM to evolve the brand and interior for its new restaurant in Goodge Street, Fitzrovia.
DesignLSM’s brief was to ‘buck the trend of minimalist, industrial interiors, to utilise recycled materials where possible and to create a visual connection between the restaurant and open kitchen’.
The interior design team drew upon the brand’s Hawaiian heritage, ensuring that its vibrant, friendly character was accentuated through the interior.
DesignLSM’s graphic designers created large illustrations of bold hibiscus, printed onto vinyl and placed upon the wall. Adjacent to this is a wall covered in 1960s style surfing posters, produced using specifically-styled typography.
The neon artwork and hand-painted corrugated iron signs add to the colourful bold ambiance, bringing the hospitable spirit of Hawaii alive.
The team has recreated a surf shack vibe by utilising up-cycled furniture painted in energetic colours, thatching the sky light with bamboo screening and furnishing it with flower garlands. The light fittings were created with surf board leashes and colourful fabrics, while stripped-back wood panelling and sanded floor boards accentuate the theme.
As the restaurant is situated on a busy street, it was crucial to create a visually arresting facade which would entice customers. A surfboard was used for the external signage, along with brilliant yellow canopies and breeze screens screens to bring a hint of tropical sunshine to the London streets.
“The designs looked good on paper and have been a great success in reality,” says Ed Bardos, owner at Kua ‘Aina. “We have a strong, authentic brand identity from Hawaii, and our brief was to create a unique environment.
“DesignLSM have captured our spirit, providing the staff with reasons to smile and guests with a warm, comfortable surf-shack atmosphere. The arresting design has also meant people cannot help but stop and look in from the street. It’s useful to stand out in an area well known for its restaurants.”
