The Pilgrm will open this summer in Paddington’s Norfolk Square. The 73 bedroom hotel is a pioneering hotel concept from long time collaborators Jason Catifeoglou (myhotels group, IHG, The Zetter, Grain Store & The Zetter Townhouses), Andreas Thrasyvoulou (myhotels group) and Steph Thrasyvoulou.
The main ethos of The Pilgrm is to remove any perceived barrier between guest and hotel, and thus the hotel will make booking and arriving a seamless experience where guests will check in online prior to arrival, thus removing the need for a reception desk or traditional hotel lobby.
The design philosophy behind the new brand is steeped in the celebration of craftsmanship, provenance and community. This is evident throughout the building, with each feature piece, whole or part, having its own story.
The bedrooms will feature reclaimed and restored furnishings from 200-year-old mahogany parquet floors to original cast iron radiators, offset by a striking signature Tom Dixon ‘cloud carpet’. In addition the bedrooms include organic mattresses handmade in Devon, 100% Egyptian cotton sheets as well as Marshall speakers. Bathed in natural daylight, each of the bedrooms are pared back, having removed items that over the years have become unnecessary to the traveller, enabling the experience to be more streamlined.
The Pilgrm will feature a ground floor neighbourhood café that will also serve as the welcome area for guests. Noticeably the entrance will have a distinctly local coffee house feel and no reception desk. Further to this there will be a lounge bar and dining room on the first floor accommodating up to 30 covers. A striking room, guests will notice the uninterrupted reclaimed chevron wooden flooring, balanced against beautiful vintage cornicing and moulds.
The multimillion pound refurbishment is being carried out by a dedicated architectural and design team who are deeply passionate about preserving and restoring as many of the building’s original inner and outer Victorian features as possible, bringing them back to life through both creative and artisanal measures.
“The Pilgrm represents the journey of a collective of individuals I’ve enjoyed knowing over the years,” says Jason Catifeoglou, CEO and Founder, The PIlgrm. “Together we present a new luxury to today’s traveller, often from unexpected places. We will combine the finest guest experience of today, with the finest British craftsmanship of yesterday.
