Replica and artificial materials are becoming more acceptable in the commercial sector, with organisations looking to save money, be eco-friendly, yet still portray the authenticity and style of the real thing.
Floriture is a market leader in artificial flowers, and is continuing to prove that faux is the future with its striking floral sculptures. The products are virtually indistinguishable from fresh blooms, but have the added benefit of reducing bottom-line costs.
Although stems and structures may be mechanically moulded, each individual leaf, stamen and petal is hand painted. This attention to detail means that premium artificial blooms can be used to create sculptural pieces of art rather than a last-minute accessory.
Brands such as Ragdale Spa and Marriott have already made the switch from real to artificial flowers. “Our director was sceptical about artificial flowers for a hotel of our quality,” says Kate Barnes, operations director at Marriott Bristol, “but when he saw them he was very impressed. The comments we have since had from guests and staff have been fantastic, and value has far outweighed our annual costs.”
Examples of Floriture displays can be found on the company’s website. To find out more about its bespoke service, readers should contact Floriture directly.