Dassara, a ramen restaurant located in Brooklyn, New York, has turned away from traditional, static interiors with a changing artwork display. Thanks to technology from Mitsubishi Electric as imagined by interior design technology company, Ramenwerk, Dassara has an ever-evolving interior to attract customers.
“Most restaurants have dead times when a restaurant’s concept isn’t able to draw people in,” says Justin DeSpirito, one of Dassara’s owners. “But our display wall allows us to use projections, light and sound to dramatically and easily change the look and feel of the room to suit a variety of clientele. One night we’ll have an upscale art event and the next we turn ourselves into a sports bar. As a result, we’re busy every night of the week.”
The 21 x 4ft display wall is located in the dining room, and features images created by three Mitsubishi Electric extreme short-throw projectors. The images are edge-blended so as to appear as one continuous piece of art. The projectors can show static images, films, video and televised sports events.