Artificial flower displays specialist, Floriture, has been called upon to add decorative flair at Blenheim Palace. After seeing the Floriture products at the Hospitality Show in Birmingham earlier this year, Doug Tetley, CEO at Searcys – which counts Blenheim Palace in its portfolio – invited the Floriture team to provide a proposal as part of its review of annual spend on fresh flowers across many of its distinguished venues.
Following an onsite survey at Blenheim Palace – including an overview of existing displays and a wishlist from the general manager – Floriture submitted a selection of CGI designs of the proposed displays in situ.
The feedback from Doug after the presentation was “thanks for today’s meeting, I never thought flowers could be so exciting”. Doug’s enthusiasm was well placed, with savings of over £3000 off the company’s annual floral budget, as well as the knowledge that the displays would transform the atmosphere within the hospitality spaces without a costly refurbishment.
Not only does the Floriture solution provide the equivalent of £1850 of fresh flowers every week – which equates to £96,200 per year in value – but additional benefits include a reduction of Searcys’ carbon footprint, reduction in staff time for floral maintenance and increase in hygiene. The Floriture team looks forward to partnering with the established hospitality brand through more projects across its diverse portfolio.
Readers can see Floriture’s displays in person at Decorex in September, or can read more about its services by visiting the company’s website.