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LG Hausys returns to Milan

Katie SherryBy Katie Sherry22 March 20162 Mins Read
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LG Hausys is returning to the Milan Fuorisalone this year in an area located inside the SuperDesign Show, at the Superstudio Pi๠in via Tortona.

The projects of Alessandro Mendini and Stefano Giovannoni, but also of Karim Rashid, Marcel Wanders and Ben van Berkel, as well as their personal interpretations of the concepts of ‘pattern’, ‘space’ and ‘project’, will be part of an interactive exhibition on the world of design and techno materials.

Collaboration Elements

To outline a chronological path, in search of a guiding light able to highlight changes in trends and styles over the years, LG Hausys will recreate a ‘forest’ of columns in HI-MACS, each of which is assigned to one of the designers.

Mirrors are then wrapped around to endlessly reflect space, completely cancelling out any borders between tangible and abstract, past and future.

A temple of project and thought, in which you are accompanied by the images and videos, but above all inspired by the high-performance qualities of LG Hausys materials and their almost endless application and personalization options.

DECO Benif, Wallcovering, Flooring, Automotive Leather and above all HI-MACS: five materials for different uses, but which appeal at the same time to both companies and interior and product designers, as well as outfitting and shopfitting designers.

More specifically, HI-MACS, the protagonist of LG Hausys exhibitions in recent years, with interpretations in a creative aesthetic by Marcel Wanders (2015) and Karim Rashid (2014), will be presenting for the occasion the new Lucia 2016 collection, with five colours, three of which were created by Marcel Wanders.

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Katie Sherry

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