The fifth restaurant for the successful Burger & Lobster brand is in Harvey Nichols Knightsbridge. Located next to the Fifth Floor Café, the food market and wine shop, the restaurant is easily accessible, and marketed by Harvey Nichols as an all day dining offer; the ideal pit stop for pre- or post-shopping sustenance, and open in the evening too.
Burger & Lobster Knightsbridge presented a different challenge compared to the other four Burger & Lobster restaurants because of its situation within a department store.
designLSM worked closely with the client and the Harvey Nichols team to create an inviting restaurant that would attract Harvey Nichols’ customers and successfully represent the increasingly familiar Burger & Lobster brand.
In terms of interior, designLSM concentrated on creating a distinctive space with a warm and cosy ambiance, in contrast to the bright lights of the department store.
designLSM has worked with Burger & Lobster on all of its restaurants, helping to establish a unique brand through signature interior design elements in each of popular London restaurants. Each restaurant has its own unique character with bespoke features designed by designLSM. Notable features and materials used in Burger & Lobster Knightsbridge include lobster pot walls with script signs, timber-faced kitchen panels and the trademark lobster tank housing the ‘big boys!’
Andrew Harwood, designLSM associate, is lead designer for Burger & Lobster: “We’ve worked with the team behind Burger & Lobster on all of their UK restaurants, with this latest addition in Harvey Nichols marking their fifth Burger & Lobster restaurant and the eighth restaurant in their UK portfolio. We’re now looking at their next projects and we’re delighted to continue our work with this trail-blazing client.”
Burger & Lobster launched in Mayfair in late 2011, by the team behind Goodman Restaurant Group and quickly became a massive success for its inimitably simple offering. Burger & Lobster Knightsbridge is the fifth opening in London, adding to the portfolio which includes restaurants in Mayfair, Soho and Farringdon.
