Located in London’s Canary Wharf, Le Secret des Rôtisseurs restaurant is rooted in a French roasting heritage that dates back to 1248. Their bespoke chain rôtissoires are traditional to France, but new to the UK. designLSM‘s branding and interior design team were commissioned to create an original brand identity and restaurant interior design that reflects this dichotomy; marrying old and new, traditional and contemporary, in sophisticated yet light-hearted surroundings.
Restaurant proprietor, Julie Nouailhetas, said of working with the designLSM team: “We had a clear concept and associated brief but few ideas on what it could be visually. designLSM succeeded in developing a beautiful visual environment in a sufficient but constrained budget and in a short timeline … so far we have had plenty of exceptional comments on the restaurant design from local residents. The perfect welcoming mix between tradition and modernity as they say…”
designLSM’s branding, interior design and architectural teams worked closely together on Le Secret des Rôtisseurs, creating a strong and unique identity for the restaurant that flows seamlessly through the interior design, brand application within the restaurant, as well as their website, copywriting and social media.