Close Menu
Hospitality InteriorsHospitality Interiors
  • News
  • Articles
    • Interviews
    • Opening Shots
    • Products
    • Profiles
    • Projects
    • Resources
    • Trends
  • Magazines
    • Design Destinations: April 2025
    • Issue 118 – March/April 2025
    • Design Destinations: Feb 2025
    • Issue 117 – Jan/Feb 2025
    • Issue 116 – Nov/Dec 2024
    • Issue 115 – Sept/Oct 2024
    • Issue 114 – July/August 2024
    • Issue 113 – May/June 2024
    • All Recent Issues
  • Sponsored Content
  • Email Newsletters
  • About Us
    • Advertise
    • Contact Us
LinkedIn X (Twitter) Instagram
Hospitality InteriorsHospitality Interiors
Subscribe to Magazine
  • News
  • Articles
    • Interviews
    • Opening Shots
    • Products
    • Profiles
    • Projects
    • Resources
    • Trends
  • Magazines
    1. Design Destinations: April 2025
    2. Issue 118 – March/April 2025
    3. Design Destinations: Feb 2025
    4. Issue 117 – Jan/Feb 2025
    5. Issue 116 – Nov/Dec 2024
    6. Issue 115 – Sept/Oct 2024
    7. Issue 114 – July/August 2024
    8. Issue 113 – May/June 2024
    9. All Recent Issues
    Featured

    Design Destinations: April 2025

    14 April 2025
    Recent

    Design Destinations: April 2025

    14 April 2025

    Hospitality Interiors: Issue 118 – March/April 2025

    24 March 2025

    Design Destinations: February 2025

    20 February 2025
  • Sponsored Content
  • Email Newsletters
  • About Us
    • Advertise
    • Contact Us
LinkedIn X (Twitter) Instagram
Subscribe to Magazine
Hospitality InteriorsHospitality Interiors
Projects

Zelman Meats, Soho

Katie SherryBy Katie Sherry22 April 20163 Mins Read
Share
Facebook Twitter LinkedIn

Zelman Meats is the latest experimental venture from the renowned restaurant group Goodman, also behind the limited menu concept Burger & Lobster, the Goodman steakhouses and the exclusive Steak and King crab concept, Beast. Stamped with Misha Zelman’s name, Zelman Meats presents itself as an approachable and affordable location, with a menu based on what it does best – beef.

The menu is limited and changeable, but remains true to the refined methods involved in serving up good quality meat whilst offering up the opportunity to dine at a lower price-point to Goodmans. The site in Soho, tucked away on St Anne’s Court, has proved to be a challenging location in the past but it has also enabled the Goodman Group to bring a great steakhouse to the heart of Soho.

The brief was to transform the space into an uncomplicated but well-executed environment. Although adopting a no-frills approach to the design, design studio Shed also wanted to create an environment that was like a old pair of brogues – comfortable, familiar, at times cool but never try hard.

The exterior has taken on dark shades of black and grey so as to accentuate two statement, oversized and illuminated signs emblazoned on the 25m façade. Glimpses of the restaurant interior and wine displays help to set the scene inside. Shed set out to divide the vast 360m2 front-of-house area into a private dining area, open kitchen, main restaurant area and bar area. Oversized oxblood leather booth seating sits alongside repurposed carrara marble table tops whilst overhead, mild steel luggage racks provide a playful yet practical solution for customers’ belongings. A number of conveniently-placed blackboards eliminate the need to break up areas within the restaurant.

Oversized weighty butchers block tables provide communal seating for large parties and lunchtime take-away customers. The blacked-out exposed services and array of salvaged industrial lighting create intimacy for each table.
A fish tank and sink by the entrance, a stainless kitchen ceiling, the mismatched layout of the mosaic flooring and even the crockery remain from the previous building. This intentional design reflects the fact that Zelman Meats is not somewhere to be taken too seriously, and better suits this light-hearted, unassuming ambiance. The pre-existing furniture has been woven into the scheme in other areas, such as the marble bar, which has gained a new gantry and timber cladding.

The final layer of quirky personality to the design can be seen in the carefully selected artwork that adorns the walls. Artwork by Butch Anthony, an American artist from Alabama, is layered upon old black and white butcher prints sourced from Nebraska.

“This has been our first project with Shed and potentially the hardest challenge we have ever assigned,” says Dave Strauss, operations director. “The budget was small, the turn around on site was limited to two weeks and the brief was to produce something unique. I am confident in saying that this was all achieved.

“I expected professionalism but was surprised by their flexibility and problem solving. We are already working on our next project together.”

Previous ArticleBracero, San Diego
Next Article Moduleo presents Moods in the UK
Katie Sherry

Read Similar Stories

Hilton opens first Curio Collection by Hilton Hotel in Vienna

12 May 2025

Luxury boutique hotel Rastrello unveils its new Garden Annex

12 May 2025

Chapi Design unveils design narrative of St Regis Cap Cana

12 May 2025
Latest Content

Amtico at CDW 25: Three days of floorled inspiration (and a little fizz)

Clerkenwell Design Week 2025

Redefine guest bathroom experiences with timeless, refined enclosures from Majestic London

Sponsored Content

Amtico at CDW 25: Three days of floorled inspiration (and a little fizz)

13 May 2025

Redefine guest bathroom experiences with timeless, refined enclosures from Majestic London

12 May 2025
Get in Touch
  • About Us
  • Advertise
  • Contact Us
  • Subscribe
© 2024 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
SAVE & ACCEPT
Powered by CookieYes Logo