Accor, a world-leading hotel operator and market leader in Europe, and Moorfield Group (Moorfield), one of the UK’s leading real estate and real estate-related private equity fund manager, have announced the addition of three hotels to the MGallery Collection and the creation of six flagship hotels for the Mercure brand in the UK.
Located in Windsor, Cheltenham and Aberdeen, the three new members for the MGallery Collection have been carefully handpicked as prime examples of the upscale brand. They will strengthen the presence of the boutique brand across the UK and join the striking Francis Hotel in Bath, making a total of four hotels in the MGallery Collection in the UK.
The MGallery Collection is aimed at a demanding, pleasure-seeking clientele of experienced travelers and includes 70 hotels in 22 countries across the world, each with a distinct personality and story, shaped by history, location, vision and design. Additions to the MGallery Collection are made by finding properties that meet the brand’s rigorous criteria of excellence and, above all, offer a truly unique guest experience thanks to the character and style of each hotel.
In addition to the MGallery properties, an accelerated renovation programme will see the establishment of six flagship hotels for the Mercure brand in Bristol Holland House Hotel and Spa; Cardiff Holland House Hotel and Spa; Oxford Eastgate Hotel, Sheffield St.Paul’s Hotel and Spa; Exeter Southgate Hotel and Box Hill Burford Bridge Hotel. The renovations of all six properties will commence in 2014 and will incorporate Mercure’s innovative public area concept.
These properties will sit alongside the existing flagship Mercure London Bridge, strengthening the brand’s leading position in the UK mid-scale sector and reinforcing its status as, ‘the UK’s best mid-scale brand’ as voted by the British Travel Awards and Business Travel Awards.
“With three new elegant hotels in the MGallery Collection and six flagship hotels for Mercure, we are really proving the strength of our brands in the UK, and we are delighted to be working on this project alongside our long-term partner Moorfield,” says Thomas Dubaere, MD, Accor UK & Ireland. “Accor’s HotelServices division will be dedicated to operating these hotels, and our expert offering means that we deliver real value for owners and investors. We are looking forward to continuing our work with Moorfield and deploying our industry expertise and leading brands to drive further growth.”