AccorHotels, a world leading hotel operator and market leader in Europe, has signed three new hotels since the beginning of the year.
Demonstrating AccorHotels dedication to its ambitious target to increase the number of rooms in the UK and Ireland by over 30% by 2017, the three hotels within the ibis and Novotel brands are located in important gateway locations across the UK; Heathrow, London Luton and Birmingham.
Bolstering its offer in the midscale space, Accorhotels has signed under a franchise agreement with Vivek Chadha Nine Heathrow Ventures Limited, Novotel Heathrow Bath Road, a 159 room hotel. Novotel hotels are located in the heart of major cities, business districts and tourist destinations. The brand offers efficiency and comfort to business customers while satisfying the needs of leisure travellers through contemporary design, flexibility and technology.
Europe’s largest hotel chain and leading economy hotel brand, ibis, has also signed two new hotels. ibis Styles Birmingham, Hagley Road, formally known as The Portland Hotel, is due to open in the Spring following an extensive renovation. The 62 room hotel has been signed under a franchise agreement. ibis Styles hotels are known for having their own personality and each hotel tells a unique story through its design.
The second, ibis BUDGET London Luton Airport, a 120 room hotel is under construction and due to open during the summer of 2017. The hotel is also signed under a franchise agreement with Aytans Holdings. ibis BUDGET reflects the values of simplicity and is ideal for self-reliant customers. Offering well-designed rooms and located near major roads and airports, it delivers highly competitive value for money.
“We are pleased to announce these new hotel signings which prove the attractiveness of our brands to franchise partners,” says Thomas Dubaere, MD AccorHotels UK & Ireland.
“Our ambitious expansion plans demonstrate our commitment to strengthening the portfolio across our budget and midscale brand segments and are another important step in our ambitious 30% increase for our UK network.”
