Accor has introduced Emblems Collection, a unique global portfolio of boutique hotels and luxurious resorts.
Emblems Collection is launching with a magnificent flagship hotel – Guiyang Art Centre Hotel, Emblems Collection in China’s Guizhou province, slated to open in December 2022. The luxury brand is expected to grow to 60 properties around the world by 2030.
“Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings,” comments Sébastien Bazin, Chairman & CEO, Accor. “A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40+ brands in our global network continue to grow, evolve and flourish.
“The hotels we will feature in Emblems Collection are those sought out by travelers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they’ve built while desiring the benefits that come with a global partner.”
The Emblems Collection sees Accor broaden its footprint in the collection brands space and will look to replicate the success it has achieved with another of the Group’s brands – MGallery Hotel Collection, a storied portfolio that now counts more than 100 boutique hotels worldwide.
With a similar free-spirited approach, yet focused on the luxury segment, Emblems Collection will feature unique hotels that are ’emblematic’ of their designers, demographics or destinations. Appealing to the stylish and the smart set, signature elements of the brand’s hotels will include luxurious surroundings, Instagram-worthy pools, and vibrant public spaces.
Hotels and resorts joining the Emblems Collection will fall into three categories:
“¢ Emblems Collection Heritage – hotels that are landmarks of a destination – the buildings that contribute to the character of a city, place or nation; properties that celebrate the hallmarks of history and classic cultural traditions.
“¢ Emblems Collection Retreat – resort properties along blissful beaches, bucolic countrysides or nestled in the mountains, offering sumptuous spa and wellness experiences with holistic care and enrichment through rituals, serenity and wellbeing.
“¢ Emblems Collection Signature – design-led hotels that embody an aesthetic universe, an ode to the style and signature of the designers or original residents who contributed to the hotel’s unique legacy.
The Emblems Collection brand is designed with the needs of independent and boutique hotel owners in mind. For those seeking to upgrade their property’s luxury status and give their global profile a boost, the hotel brand standards of the collection are flexible, light, and easy to attain, with opportunities to sign franchise agreements – the only Accor luxury brand to offer this option.
The new brand will encourage its hotels to retain their unique identities, which is important to hoteliers who have invested in creating a certain style for their hotel and/or market. Moreover, Emblems Collection provides direct ROI and the opportunity to maximize revenue with immediate access to the power of Accor’s sales, distribution and loyalty platform.
Guiyang Art Centre Hotel, Emblems Collection
Guiyang Art Centre Hotel, Emblems Collection is the inaugural flagship of the new hotel portfolio, residing in the city’s famous Guiyang Art Centre. Originally built as an opulent private residence, this crown jewel of the capital city attracts visitors with its lush landscaping, sprawling grounds, and serene wellness ambience.
“As one of the most important hospitality markets in the world, China is the perfect location for Accor to launch our newest luxury brand, and we are honored to work with our trusted partner, HLC Group on this landmark project,” says Gary Rosen, CEO, Greater China, Accor. “This grand and enigmatic property has long captured the attention of residents and visitors to Guiyang. Emblems Collection will bring a fresh, modern expression of luxury living to this iconic landmark, setting the high standards of hospitality and style that we expect for this brand as it expands to other markets worldwide.”
With 64 extraordinary suites and two magnificent ballrooms, guests will love the new Emblems Collection hotel, with its exciting mix of atmosphere, grandeur, style and innovation. Whether enjoying the serenity of the swimming pool, spa and fitness area, or the social buzz of one of the sophisticated hotel’s stylish bars, lounges and restaurants, the Guiyang Art Centre Hotel, Emblems Collection is certain to become one of the most popular hotels of the capital city of Guizhou province.
