West Sussex-based Alexander Rose is one of the leading outdoor furniture manufacturers in the UK, and has designed a wide range of furniture suitable for hotels, restaurants, spas and leisure resorts. The company has also developed its three-dimensional digital software package, and has announced a partnership with the European Golf Course Owners Association (EGCOA) – further emphasising its dedication to the contract market.
Alexander Rose is widely recognised for its innovative design approach, and has produced a selection of ranges ideal for the contract market, such as Avant, which is available in teak or textilene, Ocean, which is constructed in woven V- and open-weave patterns, and Roble, which is made from strong and smooth roble wood.
“The software enables the client to visualise their requirements before placing an order. It is a fantastic tool to aid the design process on both sides, and helps to reassure the client that they are making the right choice.”
Alan Morley, head of design at Alexander Rose
All of Alexander Rose’s furniture is high quality, and offers an excellent level of performance in all weather conditions. The company’s products combine strength, durability and longevity, meeting the needs of complete refurbishments or individual requirements.
Compatible with the iPad, Alexander Rose’s three-dimensional digital software allows for the visualisation of its furniture in specific settings, from a wide range of perspectives. Particularly useful for contract projects, the software allows interior designers and architects to examine the aesthetics of several ranges within a design scheme. The quantity of pieces needed is also easily calculated in this way.
“The software enables the client to visualise their requirements before placing an order,” explains Alan Morley, head of design at Alexander Rose. “It is a fantastic tool to aid the design process on both sides, and helps to reassure the client that they are making the right choice.”
Alexander Rose’s design team can also create new furniture concepts specifically for the venue in question using the software. This gives greater design freedom, allowing the manufacturer to alter its standard collections or create completely new designs on a bespoke basis. The software is also used to design the company’s exhibition stands.
Alexander Rose’s partnership with the EGCOA allows it to support golf course owners by sharing knowledge and supplying quality furniture that meets their high standards.