The Ascott Limited, one of the world’s leading serviced apartment groups, is to further solidify its presence in Africa after successfully signing two properties in Morocco as part of its Middle East, Africa and Turkey (MEAT) portfolio.
Citadines Racine Casablanca and Citadines Connect Belvedere Casablanca will add 183 rooms to Ascott’s existing MEAT portfolio, in line with the group’s ambitious expansion plans in the region.
Ascott will introduce its expertise in operating serviced residences to Morocco, entering into a management agreement with Life Square, one of the leading real estate developers in North Africa, to launch its first property in the country: Citadines Racine Casablanca in Q2 of 2022.
Furthermore, Ascott is also partnering with one of Morocco’s most well-established real estate conglomerates, Chrifi Alaoui Immobilier SARL to launch Citadines Connect Belvedere Casablanca. The property, slated to open in 2023, will mark the first iconic ‘Citadines Connect’ brand in the MEAT region.
Citadines is Ascott’s prominent serviced residence brand in Europe, popular amongst travellers across the world for its flexibility, practicality and well-connected neighbourhoods. The serviced apartments will serve both leisure and business travellers, from around Europe and internationally.
“With an ever-growing demand for serviced residences and the absence of internationally branded apart-hotels in Morocco to meet the demands of international corporate travel, we are delighted to introduce Ascott’s award-winning brand, ‘Citadines’ in Casablanca, to contribute to the country’s growth in tourism and boost the city’s hospitality supply standards,” says Mr. Vincent Miccolis, Ascott’s Regional General Manager for the Middle East, Africa, Turkey and India.
“We are excited about these new ventures and look forward to welcoming our guests to Casablanca.”