Royal warranted carpet manufacture Brintons has significantly increased its marketing spend to help it deliver an exciting programme of activity throughout 2015.
The company is investing £300,000 in marketing throughout the year and has taken on a roster of new agencies for its PR, advertising and social media briefs to help bolster a range of product launches and events.
HROC Public Relations has been appointed to handle the commercial PR brief and develop the social media channels for the company. MediaCom Birmingham will continue to serve as its retained media planning and buying agency.
The world’s leading manufacture of high-quality woven carpets will be teaming up with a host of designers, as well as building on existing partnerships throughout 2015 to deliver a schedule of new product launches, as well a commemorating the 50th anniversary of one of its most popular lines.
Sarah Draper, commercial marketing manager for Brintons, comments: “This increased spend marks what is going to be an exciting year for the business, and we felt it was important to put forward this increased budget to help make the most of the opportunity we have to make these launches a huge success.
“By bringing on new agencies, and building on our existing relationships, we’re confident that our 2015 plans will continue to build on the reputation that we have for design innovation, product excellence, technical expertise and customer focus.”
Other agencies that will be supporting the marketing activity throughout the year include consumer agency Pure PR and GETME.