Family-run manufacturer of custom-made cast iron radiators, Castrads, is set to launch a 1,292 square foott showroom at 247 Fulham Road.
Spread over two floors, the showroom will display Castrads’ wide selection of traditional cast iron radiators in a variety of finishes. Due to open in October 2016, the store will be designed by an in-house team.
Priding themselves on its top-level standards of craftsmanship and high quality pieces, all Castrads cast iron radiators are manufactured by hand in Manchester by expert engineers, with every aspect of product design from building to testing handled by an in-house team. The Fulham Road showroom will be the brand’s second foothold in London, in addition to their Wimbledon Village site.
“The inherent quality and craftmanship of Castrads will complement perfectly our other premium design and lifestyle brands on the Fulham Road,” says Hannah Grievson, commercial property manager at Sloane Stanley. “Castrads further enhances our retail line-up and we are confident they will appeal to our design-conscious shoppers and residents in search of something special.”
Nick Baylisof Castrads adds: “Securing Fulham Road for our second London location is a major win for us. The prestige and affluence of the area, as well as its growing status as a hub for interior design and homewares, means we are thrilled to be opening here. Our focus on unrivalled customer service, rigorous quality assurance and respect for craftsmanship is the perfect match for an area which boasts some of the finest properties in the capital.”
The news follows a very successful year for the Sloane Stanley Estate, having been chosen as the exclusive location to launch the Royal Selangor Star Wars Collection, and with a series of brands recently joining the retail line up including; Ella Jade Interiors, Jane Taylor, Danish womenswear brand Noa Noa, leading lifestyle brand Woven and French boulangerie Orée.