Diversified Communications UK – organisers of the new Casual Dining trade event at the Business Design Centre in Islington, London – has announced the launch of the 2014 Casual Dining Interior Design Awards.
Forming a central part of the show, the awards will celebrate the best designed restaurants and pubs from across the UK. The entries will be judged by a distinguished panel of industry experts, which will be headed up by David Worthington, chairman of Designersblock and H&M Group and one of the leading design commentators in the UK.
The casual dining market is the fastest growing sector of the UK’s eating out industry, worth an estimated £16b annually. It’s a sector in which the UK is considered world leader and in which design forms an integral part of the brand and dining experience; whether it is a large scale high street multiple or a one off independent pub.
Commenting on the announcement, Chris Brazier, group event manager of Casual Dining says: “Great brand identity and design is crucial to any successful operator, and these important new awards will showcase the very best designed restaurants and pubs in the country. They present a fantastic opportunity to recognise innovative operators and designers, and to celebrate the continuing success of the UK’s Casual Dining market.”
The Casual Dining Awards are divided into the following five categories:
· Best Designed Multiple Restaurant 2014
· Best Designed Independent Restaurant 2014
· Best Designed Multiple Branded Pub 2014
· Best Designed Independent Pub 2014
· Best Designed Multiple Unbranded Pub 2014
Entry to the awards is free and open to all establishments, which fall within the broadly defined casual dining category. All shortlisted entries will be then be showcased in a dedicated Awards Gallery at Casual Dining on 26th-27th February, with the winners to be announced at a dedicated reception on the afternoon of the opening day.
For more details, and to download a call-for-entries form, visit www.casualdiningshow.co.uk.
Alternatively, please contact Chris Brazier.