Chelsom has exceeded expectations in the first half of this year, seeing sales grow by almost 20% when compared with 2012 figures. The lighting specialist attributes this success not only to the design, value and quality for which it is known, but also to its fundamental understanding of the global contract lighting market in terms of function, technology, local regulations and logistics.
Hong Kong has helped maintain the company’s competitive edge by enabling international customers to opt for direct shipment from China to the final project destination – thereby reducing lead times and freight costs. Exports now generate around 30% of company sales, with figures for the first half of 2013 already surpassing total export sales for 2012.
As part of an export expansion programme, Chelsom has bolstered its international sales team and enjoyed success participating in overseas exhibitions, including Cruise Shipping Miami and Hospitality Design Expo, Las Vegas.
Custom-designed product has also seen significant growth for Chelsom this year. The design wishes of worldwide clients – from impressive, one-off chandeliers to high-volume budget guest room lighting – now account for 30% of the company’s sales.
MD Robert Chelsom comments: “All the hard work put in by the whole Chelsom team has produced a remarkable start to the year. I am more pleased, however, that we move into the second half with a near-record order book, and we look forward to completing a number of high-profile projects – including The Mondrian London Hotel at the iconic Sea Containers House building, Chancery Court in London, Marriott Riyadh, Flame Towers Baku, the restoration of all period lighting at Manchester Town Hall and many more.
“In the meantime, we are working hard on finalising designs for the 2014/2015 collection, which will once again reinforce Chelsom’s position at the forefront of hospitality and cruise decorative lighting.”
