Housed in an impressive Bauhaus-inspired wood and glass building by award winning architects ACME, Haugen, named in tribute to Anders Haugen, an unsung hero of the first Winter Olympics in 1924, will bring classic Alpine dishes, chalet chic interiors and a playful presence to East London.
The venue will comprise of a casual all-day dining café, first floor restaurant, grab and go deli, and a rooftop bar overlooking the Olympic Park.
Guests will be taken seamlessly from breakfast at the ground floor deli, starting at 7am for early-risers, to a leisurely lunch in the café or a takeaway from the grab and go counter, ideal for time-starved professionals and local businesses in the Queen Elizabeth Park area.
As the lights are dimmed and the music is turned up, diners will be able to ascend the staircase for an all-out celebratory or romantic dinner in Haugen’s first-floor restaurant or meet friends for drinks in the rooftop bar.
The café interiors feature exposed wood, plush leather banquettes and velvet chairs, with a roaring, encapsulated fireplace for chilly nights. Accessed by the internal lift or staircases that snake their way around the exterior of the undulating building, the rooftop bar will be popular with revellers keen to take in the panoramic views and sunset.
“Materiality, fabrics and colour palettes celebrate the alpine theme of the food programme and subtly features in the bespoke artwork and light-hearted wallpaper of the washrooms”
The first floor restaurant and terrace will be a more luxurious venue and will open in October. Designed by ACME, the Pavilion is conceived as a folded public space, a ‘vertical piazza’. Stairs, balconies and amphitheatres invite exploration; a place to gather, relax and enjoy views of the East Bank and the Olympic Park from the rooftop. restaurant and deli; and a new visitor centre for the Olympic Park.
“I hope Haugen will be something unique and special in the London restaurant scene,” comments Des Gunewardena, Chairman and CEO of D&D London. “When you see Haugen coming out of Stratford Station on the way to the Olympic Park, it will certainly grab your attention.
Afroditi Krasssa adds: “Creating Haugen for D&D has been a fun project. Afroditi’s projects are inspired by their landmark locations around the globe and Haugen is no exception. The Pavilion in Stratford acts as a brilliant background to our light, airy, vibrant and natural interior scheme.
“We delivered a distinct vision across each of the three floors, retaining an elegant yet approachable feel throughout. Materiality, fabrics and colour palettes celebrate the alpine theme of the food programme and subtly features in the bespoke artwork and light-hearted wallpaper of the washrooms.”