Innovative Persian eatery dindin kitchen has now opened its doors in Holborn, welcoming customers to eat in a vibrant 30-cover seating space to accommodate short-stay diners, while also providing the option to take-away and enjoy an exciting range of products on the move.
Located on the busy Gray’s Inn Road, dindin kitchen aims to deliver an accessible introduction to Persian cuisine with a modern twist to suit Western tastes. The first of its kind, dindin kitchen is a welcome addition to one of London’s most thriving business hubs and a new fast-casual choice for the city.
The eclectic all-day offering at dindin kitchen is built around a select few dishes, which can be ordered individually, allowing flexibility for customers to bundle items according to taste and appetite. The restaurant is a labour of love for founder and director Vida Tayebi, who has been working on the project for some time. A proud Persian herself, she has a passion for the food and culture of her heritage. Having left behind a successful career in the City, dindin kitchen is not only a business opportunity for Vida, but also a chance for her to act as an ambassador and champion of Persian cuisine.
“The concept is an entirely new and original idea, though in essence it is very simple: to popularise, and make available, a modern version of Persian cuisine which has been evolving over thousands of years, says Vida. “We are bringing Persian food up to date by adapting authentic recipes to fit a Western palate and environment.”