Marriott International – together with Ian Schrager and The Witkoff Group, Winthrop Realty Trust New Valley and Maefield Development – has announced plans for a second Edition hotel in New York City. Scheduled to open in 2017 and located in the heart of Times Square, the new hotel will follow the expected 2015 debut of Manhattan’s first Edition property, located in the landmark Clock Tower building at 5 Madison Avenue. Edition is a full-service, luxury lifestyle brand within the Marriott International portfolio, conceived in collaboration with renowned hotelier Ian Schrager. Marriott International will manage the hotel under a long-term agreement.
Located at 701 Seventh Avenue, this will be the first hotel of this scale to be built in Times Square in over two decades. The hotel design will feature floor-to-ceiling windows with unobstructed views of Manhattan in 70% of the property’s 452 guest rooms. The Times Square Edition will be one component of a mixed-use development, which will feature 100,000ft² of flagship retail, dining, entertainment and event space, as well an 18,000ft² HD LED sign – one of the largest in the world.
In keeping with the identity of Edition, Ian Schrager will lead all creative design and positioning for the hotel, as well as the entertainment programming offered within the property.
“New York is one of the most important destinations in the world, and we are delighted to have secured yet another iconic Manhattan location for our second Edition hotel in the city,” says Arne Sorenson, Marriott’s president and chief executive officer. “Following the hugely successful opening of The London Edition last year, we couldn’t be more excited about the potential for this brand. The Witkoff Group is an ideal partner for a project of this magnitude, and we are thrilled to be working together.”
Steven Witkoff, chairman and CEO of The Witkoff Group, comments: “We are excited to team up with Marriott International, Ian Schrager and our partners to complete the most significant new development in Times Square in a number of years. In addition to introducing the extraordinary Edition brand to Midtown, the project will feature a significant amount of prime retail space in one of the world’s most trafficked and successful shopping districts.”
Mark Siffin, CEO of Maefield Development, adds: “We are honoured to be working with such extraordinary partners in creating a world-class, transformative project in Times Square. It is a remarkable vision that could only be realized through the many talents and capabilities of Marriott, Ian Schrager Company, The Witkoff Group and our entire JV team.”