FutureBrand has acquired award-winning consumer experience design agency, UXUS. Amsterdam-based UXUS focuses on the design of retail and hospitality spaces, with clients such as InterContinental Hotel Group and Qela - Qatar Luxury Group’s new global brand – gracing its portfolio. UXUS will retain its identity and operational autonomy under the deal.
Patrick Smith, CEO at FutureBrand, says: “FutureBrand is growing strongly organically, but in UXUS we found the ideal opportunity to bolster our retail design business. UXUS has the ideal combination of world-class skills, big brand experience and outstanding creativity which has made it a leader in the field. Its culture, which features a strong ethos of excellence, also made it a natural choice. Our joint ambition is to truly globalise the UXUS brand in the next three to five years, and in so doing meet brands’ increasing demand for unique and immersive consumer experiences.”
George Gottl, chief creative officer and Oliver Michell, chief creative officer and architect, at UXUS add: “We are thrilled to be part of FutureBrand’s business. Its resources and reach will provide us with access to new sectors and markets and enhance our ability to scale rapidly to meet any brief. Our direct clients will also now benefit from a full complement of design services, including digital. Most of all, we are excited to have a partner that shares our goals and an even larger canvas on which to craft innovative brand experiences that people fall in love with.”