New hospitality bedding brand brings together wellness, health and textile innovation through four distinctive sleep-focused collections.
Greenhome Furnishings, the sustainability-led Home Textiles division of BKS Textiles Pvt. Ltd., has introduced WELLTH, a new hospitality bedding brand founded on a simple belief: restorative sleep is one of life’s greatest luxuries — and the foundation of a better day.
The name WELLTH brings together Wellness + Health, reflecting the brand’s philosophy that sleep should be an integral part of the hospitality wellness experience. From boutique retreats and wellness destinations to luxury hotels, WELLTH aims to help properties deliver exceptional sleep and greater wellbeing for their guests — encouraging them to “Wake WELLTHier.”
Backed by Greenhome
Established in 2023 under the leadership of Director Dr Sudha Anand, Greenhome Furnishings focuses predominantly on sustainable Home Textiles. Its parent company, BKS Textiles, was established in 1983 as a vertically integrated manufacturer of premium woven fabrics. Based in Tamil Nadu, India, the two businesses bring together more than four decades of textile manufacturing heritage with Greenhome’s contemporary focus on sustainability and innovation.
Greenhome manufactures an extensive range of bed linen at its LEED-certified green facility and follows its AWE Sustainability Roadmap, centred around Afforestation, Women Empowerment and Energy Efficiency.
Four Collections. Four Dimensions of Better Sleep.
At the heart of WELLTH are four carefully differentiated collections, each addressing a particular aspect of the sleep experience.
WELLTH PURE – Pure, Clean Sleep
Designed around freshness, hygiene, comfort and value, PURE features 100% Cotton, 180 TC Percale with an antimicrobial finish. Fresh and crisp, the collection is suited to budget hotels, aparthotels, student accommodation and senior living.
WELLTH CALM – Relaxed Sleep
Created for a naturally calming sleep environment, CALM combines 100% Organic Cotton, 230 TC Percale with microencapsulated essential oils. Two signature blends — Lavender & Bergamot and Chamomile & Cedarwood, bring a sensory dimension to bedding for boutique hotels, wellness retreats and spa resorts.
WELLTH BALANCE – Temperature-Regulating Sleep
BALANCE combines 60% Organic Cotton and 40% TENCEL™ Lyocell in 300 TC Sateen. Cool to the touch, naturally breathable and offering superior moisture management, it helps create a cool, dry and comfortable sleep environment throughout the night — particularly suited to upscale hotels, wellness resorts and luxury aparthotels.
WELLTH RENEW – Restorative Luxury Sleep
At the luxury end of the portfolio, RENEW uses 100% Egyptian Cotton, 550 TC Sateen, with tone-on-tone jacquard and garment-washed duvets and Oxford pillows. Designed for exceptional comfort, an exquisitely soft feel and elegant drape, it is aimed at luxury hotels, signature suites, luxury lodges and premium wellness resorts.
Making Sleep Part of the Wellness Conversation
Explaining the rationale behind WELLTH, Dr Sudha Anand, Director, Greenhome Furnishings, says:
“Wellness in hospitality goes beyond spas, nutrition and fitness. Restorative sleep is fundamental to our health and wellbeing. With WELLTH, we wanted to bring Wellness and Health together and create bedding around different dimensions of better sleep — helping guests rest, recover and wake feeling WELLTHier.”
With WELLTH, Greenhome is looking beyond bedding as simply a functional hotel product. Instead, it places restorative sleep at the heart of the guest experience — based on the belief that every remarkable day begins with a restorative night’s sleep.
