Robbyn Carter (HBA Singapore) and Cristian Rubio Pinedo (HBA Miami) have both been promoted to Partner at HBA.
Carter, originally from California where she received her formal training in Interior Architecture, lived in Amsterdam before moving to her current home in Singapore in 2013. Her global experience has given her the tools she needs to design such projects as Le Meridien Shanghai Minhang and Fairmont Maldives Sirru Fen Fushi.
Pinedo, who launched the Miami office to serve the Caribbean and Latin American markets in 2015, is originally from Spain and worked in Singapore and London offices prior to moving to the U.S. His work includes the internationally awarded Four Seasons Hotel in Kyoto and the current renovation of the Ritz-Carlton South Beach, among others.
Launched at the end of 2018, HBA DNA is the latest division of the global firm with offices in Singapore and Los Angeles. Created for hoteliers by hotel designers, Mark Eacott leads the division with the aim to create and inspire a new-age hospitality based around truly understanding the next generation of independent traveler.
HBA DNA specialises in creating new brands and bringing them to life from individual properties to full-scale hotel groups. Services include creating new brands and refreshing existing ones to keep them relevant with: market trends and insights, guest profiles, brand experiences and customer journey, unique market positioning, brand narrative and voice, design and planning strategies, look books, finishes and furniture guidelines – along with conceptualizing brand concepts spatially with ID visuals before going live with a comprehensive public relations campaign.