Hilton Hotels & Resorts has announced the launch of Herb N’ Kitchen, its new dining concept that infuses fresh, local gourmet food into an upscale restaurant and convenient culinary market. Now open at New York Hilton Midtown – the largest hotel in Manhattan – the first Herb N’ Kitchen offers locals and travellers healthy fare for breakfast, lunch and dinner, as well as the choice of restaurant dining at their leisure, meals packaged to take away or in-room delivery for hotel guests.
With a shift in the way today’s travellers dine, the quick service segment is moving to the forefront of the hotel experience. According to a recent report from food industry research group Technomic, 85% of casual dining consumers say they visit fast food dining outlets at least once a month, and one third of consumers say they order from the healthy menu more often than they did one year ago at fast food restaurants.
Capitalising on the trend of increased transparency, Herb N’ Kitchen invites guests into the dining experience by enabling them to see their meals prepared, while offering locally-sourced ingredients and fresh packaging.
“With casual dining on the rise, our guests can enjoy quick, healthy and gourmet food options at value-driven prices,” says Beth Scott, vice president of global product development, food and beverage at Hilton Worldwide. “Herb N’ Kitchen provides a fresh, approachable and gourmet concept that engages guests by offering five integrated zones for the ultimate in customisation.”
