Hilton Worldwide has signed an agreement that will see it rebrand the historic Concorde Opéra hotel under its Hilton Hotels & Resorts brand in late 2014.
The iconic hotel, located in Paris’ fashionable 8th arrondissement, was recently acquired by Blackstone Real Estate Partners Europe IV. The Concorde Opéra will undergo a significant investment programme to restore and reinvigorate the 124-year-old landmark prior to rebranding as the Hilton Paris Opéra later this year.
Rob Palleschi, global head at Hilton Hotels & Resorts, says: “Paris has long been considered one of the world’s great tourist destinations, in part due to its rich architectural and cultural history. This hotel is renowned for its intricate facade and the agreement will pair one of Paris’ best-known buildings with our signature hotel brand. We’re excited to be creating a Hilton hotel of exceptional quality in the Hilton Paris Opéra.”
The agreement follows news that Hilton Worldwide has signed a management contract to brand a new hotel as Hilton Chantilly Hotel & Conference Centre, located 30km from central Paris. The hotel, which will include a range of sophisticated room offerings and substantial meeting and conference facilities, is expected to open to guests in early 2015.
Patrick Fitzgibbon, senior vice president of development, Europe & Africa, at Hilton Worldwide says: “More than 70 million people travel to Paris each year, placing it in the top-five most popular cities to visit globally. This considerable demand represents a great opportunity for our brands. The new Hilton Paris Opéra will take advantage of a premium location, and will complement our existing Hilton Hotels & Resorts at La Défense, Charles De Gaulle and Orly Airports.”