House of Rohl has once again be part of one of the most anticipated events on the international design calendar, WOW!house at Design Centre, Chelsea Harbour from 3 June – 3 July. For its fourth consecutive installation, House of Rohl has collaborated with global, luxury interior and architectural design firm, 1508 London to create a distinctive and emotive Principal Bathroom that explores three guiding design principles – Reflection, Ritual and Reverie.
Built within the Design Avenue, WOW!house is a one-of-a-kind showhouse stretching 600 sqm2 with 22 full-size rooms and outdoor spaces to be explored – each uniquely designed by world-class interior designers, working in collaboration with globally recognised design brands and incredible suppliers.
Nigel Palmer, Head of Communications Marketing for House of Rohl, said: “WOW!house is now firmly established as one of the highlights of London’s design calendar, attracting global interest. House of Rohl is extremely proud to have participated every year since its inception, presenting exciting and highly original bathroom spaces in partnership with acclaimed design practices. 1508 London were top of the list of practices we most wanted to work with, and so we are thrilled that they have taken the project on for 2025. We immediately fell in love with their concept, and can’t wait to unveil the completed bathroom, with our award-winning Seros bath as the centrepiece, in June.”
The design concept embraces 1508 London’s global sensibility approach to interior design, focusing on the bathroom as a sanctuary for ritual and rejuvenation. “Every element of our space is meticulously crafted to celebrate these daily rituals, creating an immersive and sensory experience,” explained Ailsa Connery, Regional Director and Design Principal for Europe at 1508 London. “Our approach integrates a harmonious balance of materials, light, and texture, each chosen to evoke a sense of discovery and tranquillity. The play of light and shadow, the tactile qualities of natural materials, and the thoughtful layering of design elements come together to create a deeply engaging environment.
“1508 London is a global design house which allows us to draw inspiration from different cultures and offer a rich heritage in our design. Our space for the WOW!house will look to this global influence, celebrating ideas and design principals that can be found universally. Our design direction for the Principal Bathroom seeks to celebrate a nomadic approach to design.”
Guided by the principles of Reflection, Ritual, and Reverie, the design captures the essence of ancient traditions while blending modern influences.
Reflection
Nestled like a hidden gem within the bustle of everyday life, the Principal Bathroom has been designed to be an oasis of serenity, where the hum of the outside world fades into a whisper. A place to reflect, refocus and unwind.
Ritual
Capturing the ancient rituals of bathing, showering and cleansing. The Principal Bathroom reveals itself and its more intimate, mysterious atmospheres as day turns to night. Light and shadow play across the room, across surfaces through watery reflections and metallic accents.
Reverie
Recalling cultural and historical stories, which bring meaning to the experience. Creating a feeling of being a traveller of the world, discovering another way of seeing the world. Inspired by traditional hammams, tactile materials such as plaster walls, intriguing floor pattern and artisanal furniture selections create a unique character.
1508’s inspiration for House of Rohl’s Principal Bathroom stems from its global perspective on design, focusing on the themes of ritual and wellbeing with the aim to create a space that fosters exploration and personal rejuvenation, encouraging a mindful engagement with one’s surroundings. The thoughtful curation of light and shadow, combined with a tactile material palette, evokes a sense of intimacy and discovery. The layering of subtle and bold design elements adds depth and intrigue, creating a continuously unfolding experience for visitors, all of which celebrate the rituals of a bathroom.
Key products from House of Rohl’s portfolio include the sculptural Victoria + Albert Seros freestanding bath developed with renowned British sculptor, Sophie-Elizabeth Thompson, which embody the energy and movement of water. Brassware from Perrin & Rowe’s Langbourn collection have also been specified. The strategic placement of brassware and carefully curated materials will create an interplay of light, reflection, and texture, fostering a unique and memorable experience.
Connery added: “We’ve worked with House of Rohl on a number of successful projects, having found that we share the same essential values: attention to detail, exceptional craftsmanship, and a deep appreciation for storytelling.”
The design will also incorporate key pieces and bespoke elements from Artisans of Devizes, Bert Frank, Clayworks, Tom Faulkner, Charles Burnand, Porta Romana, Anka Bespoke, Atelier Alain Ellouz, Atelier 001, Novacastrin, Coral Stephens, Christy and Britannicus Stone. Commissioned artworks by Carl Koch of Paynes Grey have also been specified crafted from thousands of individually rolled, cut, dipped, and assembled ceramic tiles.
With an impressive international portfolio, 1508 London has worked on Carlton Tower Jumeirah, Mandarin Oriental Residences Beverly Hills, The OWO Residences with Raffles, Chelsea Barracks, One Grosvenor Square, and Park Hyatt Residences. Private residential projects throughout London include The OWO, Park Modern, Nine Elms, Chelsea Barracks and Whiteley. Current projects include Cipriani Residences Miami, Baccarat Hotel and Residences in the Maldives and Dubai, Four Seasons Mauritius, Mr. C Residences Dubai along with a number of private residential projects worldwide.
Connery concludes: “It feels serendipitous to be part of WOW!house 2025, as it coincides with our 15th anniversary. This event is a fantastic platform to stand alongside other industry leaders, as well as world renowned suppliers, showcasing our design philosophy and celebrating the art of craftsmanship and design. WOW!house is not just an exhibition; it is a celebration of community and collaboration, and we cannot wait to be part of it.”
