The International Hotel Investment Forum (IHIF) has honoured renowned hotelier, Ian Schrager, with the Lifetime Achievement Award at its 17th edition in Berlin.
Ian is credited with the invention of global concepts such as the boutique hotel, lobby socialising, cheap chic and urban resorts. Ian has shown a real passion for the hospitality industry throughout his career, from his initial ventures – nightclubs Studio 54 and Palladium – through to the opening of Morgans Hotel in 1984 and subsequent creation of the Ian Schrager Company. Ian is currently focused on expanding his private label brand, Public, as well as working with Marriott International on the new lifestyle brand, Edition.
Tess Pearson, event director at Questex Media Group – which hosts IHIF – says: “Ian Schrager is synonymous with groundbreaking concepts that have changed the hospitality business. The purpose of The IHIF Lifetime Achievement Award is to recognise truly inspirational leadership and vision. We are genuinely delighted to be able to publically recognise the developments Ian has made throughout his career at IHIF 2014.”
Ian Schrager adds: “My goal has always been to do something new and truly innovative – to push the boundaries and break with convention. I have always felt product distinction is everything. Throughout my career I have tried to provide guests with more than just a place to sleep by creating authentic, one-of-a-kind experiences that capture the zeitgeist and reflect the spirit of the times. I feel very fortunate that the hotel industry has given me this tremendous opportunity.”