InterContinental Hotels Group has announced the signing of Hotel Indigo Bath. The hotel will operate under a franchise agreement with St James’ Hotels Group, a wholly-owned subsidiary of the Somerston Group, a longstanding IHG partner.
This will be Somerston’s first Hotel Indigo property and forms part of a larger portfolio of Hotel Indigo hotels being developed by the group – a clear vote of confidence in the brand. The hotel is expected to open towards the end of 2016.
The 121-room property will be rebranded from two existing hotels and a restaurant, all located in a Grade I Listed historic Georgian building on South Parade. Set to feature a restaurant, bar and gym, Hotel Indigo Bath will be located right at the heart of Bath city centre, close to Bath Abbey and to the famous Thermae Bath Spa.
“The boutique hotel market is the fastest growing segment in the industry and our pioneering Hotel Indigo brand is leading the field in Europe,” says Anna Corkill, IHG’s development director for the UK. “We’re thrilled to have found such a perfect site in Bath and we’re looking forward to working with St James’ Hotels Group to open a brand-defining Hotel Indigo property.”
