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IHG continues regional expansion with Crowne Plaza signing on NSW’s South Coast

Katie SherryBy Katie Sherry5 May 20222 Mins Read
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IHG Hotels & Resorts has announced the signing of its first hotel on the NSW South Coast, with the Crowne Plaza Shell Cove Marina planned to open in 2025, following an agreement with Oscars Group.

Crowne Plaza Shell Cove Marina will be part of a $1.5b master-planned coastal residential, commercial and tourist project within the Shellharbour region. The overall development will include a man-made in-shore harbour and a 270-berth marina, as well as a vibrant town centre that features a supermarket, retail outlets, restaurants, library, community centre, parklands – and the hotel.

The 181 key Crowne Plaza will showcase the brand’s new hallmark design innovations and trademark features, such as the Plaza Workspace, with open and inviting interiors that cater to the flow of foot traffic, as well as three F&B outlets including a cafe, chic restaurant and bar, extensive meeting and events space and an outdoor pool.

This is IHG’s second hotel with Oscars Group, building on a successful partnership that already includes Holiday Inn Warwick Farm.

“We’re thrilled to be extending our reach across regional NSW with the addition of this stylish, design-forward hotel on the NSW South Coast, highlighting the increasing demand for contemporary new hotels in regional NSW,” says Matt Tripolone, MD for IHG Hotels & Resorts Australasia & Pacific.

“With an ideal position close to Wollongong and major industry and education hubs, Crowne Plaza Shell Cove Marina will be a popular option for corporate travellers and meeting and event guests, and will feature all the hallmarks business travellers want from a hotel – great connectivity in order to get work done during the day while also being a place that offers the chance for travellers to unwind with a drink at the bar at the end of the day. Leisure travellers will also undoubtedly enjoy the prime coastal location and wonderful leisure amenity. 

“We are excited to be continuing our strong relationship with the Oscars Group and look forward to breaking ground on this landmark development”. 

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Katie Sherry

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