InterContinental Hotels Group (IHG), one of the world’s largest hotel companies, has signed a franchise agreement with Fira S.A.U to open its first Crowne Plaza in Barcelona during the first quarter of this year.
Offering 3000m² of meeting space, Crowne Plaza Barcelona Fire Centre will have the largest conference and meeting facilities across the entire portfolio of Crowne Plaza properties in Europe.
The hotel will be converted from an existing building into a 276 room hotel, complete with a new wellness centre, fitness room and a VIP club lounge.
Ideally situated in the city centre, the hotel is less than 100m away from the Fira Barcelona Convention Centre next to Plaza Espana Square – one of Barcelona’s most renowned public spaces.
“Barcelona is a key city for us in Europe and our Crowne Plaza brand is absolutely the right fit for this area,” says Hylko Versteeg, IHG’s development director for Spain and Portugal.
“The property’s fantastic facilities and central location will provide the hotel with a competitive advantage and Hotel Fira S.A.U is the perfect partner to help IHG continue to grow in Spain.”
