Iris Ceramica Group has opened its very first UK showroom in the heart of Clerkenwell.
Having recently opened showrooms in Berlin and New York, Iris Ceramica Group is continuing to expand throughout Europe.
The Italian Group places a large emphasis on ensuring that the entire process of the production of its eight brands is sustainable, with all of them operating a zero-impact production since 2018.
Having been in the business for almost 60 years, Iris Ceramica Group covers the entire supply chain of modern construction, specialising in the production of top-end technical ceramic and porcelain tiles.
Iris Ceramica Group’s CEO is Federica Minozzi, the entrepreneurial daughter of its founder, Romano Minozzi. Their mutual passion for and knowledge of the brand is evident, and they hope to keep the company within their family for many years to come.
Federica’s search for perfection is a constant commitment and the Group’s goal is to design a beautiful, comfortable and sustainable world for their customers to live in.
“We’re very proud and excited to be opening our new London Showroom,” says Federica. “A lot of effort and time has gone into ensuring that it represents our core values of beauty, innovation and sustainability. We really look forward to welcoming London’s design community through our doors, who we hope to inspire and impress in equal measure.”
The space has been conceived as a meeting place, somewhere members of the public can use to work independently, to co-work or to enjoy a coffee and relax with the free wi-fi, whilst enjoying the luxury design aspect of Iris Ceramica Group.
Each floor has its own very unique style. On the ground floor visitors will be able to see a boutique hotel atmosphere. The striking white staircase leads to the top floor, which houses the “Diesel Living” collection and materials inspired by the metropolitan world.
The space on the top floor is a business-oriented area, which is perfect for co-working and studying, while the basement offers a more private dimension, transporting visitors into a spa-like layout, with traditional tile formats as the backdrop.
A water feature acts as the eye-catching centrepiece with private ‘booths’ around the edges, creating a strong evocative ambience and making this floor ideal for independent working.