LAUFEN returns for the eagerly anticipated inaugural HIX event at the Business Design Centre, Islington, London from 18 – 19th November 2021. You can find them on stand 6.
Not only will the brand be celebrating the opportunity to enjoy progressive dialogue with interior design practises, architects, hotel groups, agents, subsidiaries and prefabrication groups, but it will also be acknowledging ten years of Global Projects at LAUFEN.
Over the last 10 years the team, led by Ilker Hussein, Global Projects Corporate Director ROCA Group, has nurtured and grown a vision to create a dialogue for the democratisation of initiatives throughout the organisation.
Its partners share in its values – whether that be in design, sustainability, locality or corporate leadership. Laufen has a supportive network of over 120 Global Project Managers whose profound ability is to facilitate the most complex network of interested parties into a cohesive group for the seemingly effortless delivery of hotel projects, frequently across multiple borders.
Recent wins include the Sofitel Mexico City, Swissotel Doha and the iconic Katara Lusail Towers in Doha, featuring the iconic Raffles and Fairmont Hotels, all of which are from the Accor Group.
“The strength of LAUFEN is their understanding of our project needs, from a commercial angle as well as from a guest experience perspective, which is always our priority,” comments Federico Toresi, Global Vice-President Design Luxury & Premium Brands. “Their knowledge means we can find solutions for every project. There are viable alternatives out there, but few can provide the service and vision that LAUFEN gives us.”
LAUFEN can be found in a prominent position near to the main entrance alongside the ROCA booth, where visitors will be able to meet members of the LAUFEN global projects team and see products from Kartell by Laufen, Sonar and Ino to a backdrop of the recent Kartell by Laufen creative campaign devised by Hugo Comte, more widely known for his fashion photography.
In keeping with his usual style, he has produced dynamic shots, where young models, seem to be playing with the ceramic and plastic components of the collection, almost wearing them or transforming them into accessories that break through the boundaries of the bathroom.
Laufen will be exhibiting on stand number 6
