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Marriott International expands offering in South Africa

Katie SherryBy Katie Sherry16 September 20152 Mins Read
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Marriott International has announced the signing of two new properties in South Africa, in partnership with The Amdec Group.

Expected to open by February 2018, the 150-room Johannesburg Marriott Hotel Melrose Arch and 200-unit Marriott Executive Apartments Johannesburg Melrose Arch will be located in the Melrose Arch precinct in Johannesburg.

The two properties represent the company’s signature brand, Marriott Hotels, as well as its upscale serviced apartments brand, Marriott Executive Apartments, and will be the first Marriott-branded properties under development in South Africa.

“Africa is important to Marriott International’s growth strategy because of its rapid economic growth, growing middle class and youth population, as well as the expansion of international flights onto the continent,” says Alex Kyriakidis, President and MD, Middle East and Africa for Marriott International. “With over 850 million people in sub-Saharan Africa, there are enormous opportunities there.”

Marriott became the largest hotel operator in Africa following its acquisition of South Africa’s leading hotels group, Protea Hotels, in 2014. Over the next five years, the company expects the Marriott International brands, including the Protea brand, will expand from 10 African countries to 18, involving the development of an additional 38 properties across seven brands.

James Wilson, CEO of The Amdec Group, owners of the iconic Melrose Arch mixed-use precinct comments: “Melrose Arch is a magnificent multi-faceted new urban quarter and the perfect location for Marriott’s first two signature brand properties in South Africa.

“At Melrose Arch our focus is very much on creating an unforgettable experience with a vibrant atmosphere in a secure environment where people can work, shop, relax and stay. The Johannesburg Marriott Hotel Melrose Arch and Marriott Executive Apartments Johannesburg Melrose Arch provide contemporary and innovative hospitality that adds to Melrose Arch’s current offering.”

Marriott Executive Apartments Johannesburg Melrose Arch has 200 fully furnished apartments including one, two and three bedrooms providing the space, ambience and privacy of a home away from home.

The Johannesburg Marriott Hotel Melrose Arch will also be the first African property to open that reflects the new brand transformation that Marriott Hotels has been experiencing globally since last year. This includes modernising the brand’s overall appeal, as well as an ongoing innovation involving the Marriott Hotels brand around the world, with re-designed lobbies and public spaces known as ‘Greatrooms’.

Previous ArticleMinor Hotel Group announces Anantara in Ras Al Khaimah
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Katie Sherry

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